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André Lapa
Head of Digital Service Delivery & Content | Omnichannel, Content Strategy and Operations | Digital Transformation, User Experience, AI for customer experience
André Lapa is a seasoned professional in the field of digital services and content management, currently serving as the Head of Digital Service Delivery & Content at AMA - Agência para a Modernização Administrativa, IP. His expertise spans across omnichannel strategies, content operations, and digital transformation.15
Background and Experience
André describes himself as someone who was "born an analog native" but became a "digital pioneer" from a young age, having received his first home computer at the age of 6.1 This early exposure to technology seems to have shaped his career path and interests.
Professional Role
In his current position, André is involved in:
- Leading digital service delivery and content strategies
- Implementing omnichannel approaches for public services
- Driving innovation in public sector services
He has recently participated in SEMIC, where he shared AMA's perspective on innovation in public services and their approach to implementing these innovations.23
Expertise and Interests
André's areas of expertise include:
- Digital transformation
- User experience
- Content strategy and operations
- Omnichannel service delivery
International Involvement
André has been involved in various international initiatives, which demonstrates his broader impact in the field of digital governance:
- Participated in the SHARE-PSI 2.0 Thematic Network
- Contributed to the OECD Expert Group on Open Government Data
- Engaged with the PSI Group of the European Commission4
André Lapa's professional journey showcases a commitment to leveraging digital technologies for improving public services and driving modernization in administrative processes.