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Alex George
Director of Brand Marketing at Cast & Crew
Alex George is a marketing executive currently serving as the Director of Brand Marketing at Cast & Crew. Here are some key details about his professional background:
Career Highlights
Alex George has extensive experience in marketing and brand strategy across various industries and prominent companies:
- Current Role: Director of Brand Marketing at Cast & Crew (since May 2023)
- Previous Roles:
- Global Business Marketing | Head of Content Strategy and Development at Honey by PayPal (2020-2023)
- Head of Branded and Partner Content Programs at AOL (2014-2016)
- Various marketing and content roles at AOL (2010-2014)
Areas of Expertise
- Developing and executing go-to-market strategies
- Leading cross-functional teams in global organizations
- Creating and managing branded content programs
- Content strategy and development
- Industry awareness and thought leadership initiatives
Notable Achievements
- At Honey (PayPal), he co-created the global business marketing strategy that boosted brand awareness, lead generation, and thought leadership.1
- At AOL, he built branded content campaigns resulting in substantial revenue and traffic growth, collaborating with major brands like General Mills, Unilever, and Coca-Cola.1
- Led an IAB-award winning native ad campaign at AOL that increased customer engagement by 22%.1
Education
- Bachelor of Arts (BA) in Sociology from the University of Maryland.1
Alex George is known for being a results-driven marketing executive with a strong track record in developing successful marketing strategies and branded content programs across various digital platforms and industries.1