Kristin Johnson

Kristin Johnson is the Vice President of Marketing at Improving, a technology services company. She has been with Improving since April 2012, starting as a Marketing Manager and progressing through roles of increasing responsibility.2

Career at Improving

Kristin's career at Improving has included the following positions:

• Vice President of Marketing (May 2019 - Present)
• Director of Marketing (June 2015 - May 2019)
• Marketing Manager (April 2012 - June 2015)

In her current role, Kristin is responsible for all marketing initiatives and campaigns within the company. She focuses on supporting sales teams with lead generation and revenue growth through comprehensive marketing programs while also building the Improving brand.2

Responsibilities

As Vice President of Marketing, Kristin's duties include:

• Developing strategic marketing efforts across seven enterprises and their markets
• Overseeing the marketing department budget and resource allocation
• Implementing branding initiatives across all mediums and platforms
• Managing sponsorships, expos, and conferences
• Overseeing social media content for multiple accounts
• Executing tech conferences with up to 400 attendees in several markets annually
• Developing public relations communications and advertising strategy
• Facilitating planning and execution of internal events
• Maintaining and developing marketing staff2

Education and Recognition

Kristin holds a Bachelor of Arts in Communications from Texas A&M University.2 She has been recognized for her professional achievements, including:

• Gold recipient of the Stevie Women in Business award for Employee of the Year in November 20162

Community Involvement

Outside of her primary role, Kristin has been actively involved in professional organizations:

• Served on the board for the Dallas Chapter of Conscious Capitalism, leading the Programming Committee
• Previously served on the board for the American Marketing Association – Dallas/Ft. Worth Chapter1

Kristin is based in Plano, Texas, and is known for her expertise in marketing strategy, event management, and brand development within the technology services industry.2