Fairfield University

Babson F.W. Olin Graduate School of Business

Brand and Digital Marketing

Boston, Massachusetts, United States

Saucony

Senior Digital Marketing Specialist

- Manage and create strategy, editorial process and execution of global digital channels, aligning storytelling with organizational stakeholders across 50 regional accounts•Serve as global community manager across the brand’s social media channels and execute for both paid and organic•Assist with content creation, strategy and optimization from inception to launch for the US division of Saucony eCommerce•Influence creative direction on content strategy with insights, data and channel best practices developing best-in-class content•Produce monthly social calendars and recaps for international partners•Travel to photoshoots and key events and races in the industry to provide athlete, brand and digital support•Write, edit and manage stories for the blog to optimize SEO benefits and provide educational tools to readers

Digital Marketing Specialist

- Managed and organized the annual awards show in New York City•Served as the main contact person for nominees, show presenters, judges and Master of Ceremony; collected information, answered any questions and sent reminders throughout the eight-month process•2018 show included: 89 nominees, 15 presenters, 24 judges and Master of Ceremony, famed broadcaster Mike Tirico•Took detailed notes and tallied votes during the two-day judges' meetings in which winners were chosen•Created winners cards and envelopes and made sure they were kept secret •Ran a dress rehearsal for our MC as well as our presenters and giving them a rundown of the two-hour show

Sports Business Journal / Daily

Sports Business Awards Event Manager

- Edited and fact checked all content for the weekly magazine•Uploaded all of the magazine's content to the web for SBJ's online readers•Wrote special sections for the magazine, like Coast to Coast, Summer Reading and Page Turners•Assisted with social media campaigns -- Twitter, Facebook, LinkedIn

Copy Editor

- Edited, wrote, created and managed content for <a href="http://NASCAR.com">NASCAR.com</a> with a primary focus on competition-related events and races; worked in a fast-paced newsroom•Fact checked stories before publishing the content on the company's CMS, altered images in Photoshop•Interviewed drivers, teams, officials on breaking news and/or NASCAR-related content•Reported from the race track, team shops and industry events•Completed, sent mobile alerts to the sport's audience; programmed the mobile app•Managed NASCAR's YouTube page; prepped and cut videos via Brightcove•Assisted with social campaigns

NASCAR

Editor and Writer

- Media company that produces and publishes: Fairfield Living Magazine, Greenwich Magazine, New Canaan-Darien Magazine, Stamford Magazine and Westport Magazine•Wrote and published stories on events and happenings in Fairfield County in the company’s CMS•Posted content from print to web and researched upcoming local events and attended company meetings•Fact checked stories received from freelancers•Assisted with the Facebook, Twitter and Instagram accounts and altered photographs in Photoshop•Maintained the events calendar

Moffly Media

Digital Media Intern

- Published content from the magazine to the website in the company’s CMS (Rivista)•Assisted with the Facebook, Twitter, Instagram and Pinterest accounts•Altered photographs in Photoshop

Cottages and Gardens Publications

Editorial Intern

- Assisted with writing proposals for the engineering and architect departments including, but not limited to, resumes, evaluations and availability organization charts •Attended review and selection meetings as well as attended national and local marketing meetings•Aided in transcribing meeting notes during each stage of a project

Marketing Intern

- Wrote articles for magazine’s website in the company’s CMS•Transcribed interviews and posted content from print to web•Researched content for articles•Assisted with the publication's social media accounts•Oversaw and created contests for the magazine's readers

Maxim Magazine

Online Editorial Intern

- Fact and credit checked information for stories as well as wrote articles for the beauty and fashion section•Maintained and organized the fashion closet and styled for in-house photo shoots•Checked in clothing and accessories sent from designers•Attended and reviewed fashion shows during New York’s Fashion Week

Time Out New York

Shopping & Style Editorial Intern

- Fairfield University's weekly newspaper

The Fairfield Mirror, Inc.

Contributing Writer

- Interacted one-on-one with customers on the sales floor and had cashier responsibilities •Trained new sales associates on the product(s) and daily responsibilities

The Yankee Candle Company, Inc.

Sales Associate

- Major: English with a concentration in Journalism•Minor: Marketing•Division I Varsity Cross Country Athlete•Dean's list recipient

Student-Athlete

- Sold high-end Italian shoes and apparel•Interacted with the customers on the sales floor•Worked on the monthly inventory•Consistent top-seller amongst other employees

Maggie MacKenzie