Kristian Haukland

Kristian Haukland is a prominent figure in the Norwegian advertising industry, currently serving as Kreativ leder (Creative Director) and Partner at WAL, a well-regarded advertising agency. He has been with WAL for over five years, during which he has significantly contributed to the agency's creative output and strategic direction.

Professional Background

• Current Role: Haukland was recently promoted to partner at WAL, alongside seven other colleagues, reflecting their solid contributions to the agency's success and culture.12
• Previous Experience: Before joining WAL, he held positions as an Art Director at Hyper in Oslo and co-founded Mixing Minds. He has also worked as a freelance art director, graphic designer, and animator.3

Education

Haukland has a background in Art Direction from WSoC and studied Media Studies at NTNU (Norwegian University of Science and Technology) which underpins his expertise in creative leadership within the advertising sector.4

Contributions and Vision

Haukland is recognized for his innovative approach to advertising, particularly in integrating modern technologies like AI into creative processes. He describes the impact of AI on the industry as a "revival," suggesting a transformative potential for creative practices at WAL.5

His leadership is characterized by a commitment to fostering talent and encouraging collaborative growth among team members, which is essential in an industry that thrives on creativity and innovation.26