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Brandon Alvarado
Illustrator, Designer, Letterpress Printer. Owner of Pretty Good Co. Graphic Designer at Waterloo Center for the Arts.
Brandon Alvarado is the co-owner of Pretty Good Co., a letterpress printing and design studio located in Waterloo, Iowa, which he founded in 2018 alongside his wife, Annie Alvarado. The studio specializes in custom letterpress printing and graphic design, aiming to create high-quality printed goods and thoughtful designs for a variety of clients.
Before starting Pretty Good Co., Brandon gained experience in brand building and design, working with various clients in different capacities. He has a strong passion for typography, printmaking, and illustration, which he integrates into his work at the studio. His background also includes contributions to packaging design and comic zines, showcasing his versatility as a designer and illustrator.123
At Pretty Good Co., Brandon focuses on delivering quality craftsmanship through vintage printing techniques, which provides a unique tactile quality to the printed materials. The studio has become a creative hub in downtown Waterloo, offering not just printing services but also a retail space for creative goods.12
