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Kristi Oloffson
Customer Marketing at Sigma | Former Journalist
Kristi Oloffson is a seasoned media and content strategist currently working in Customer Marketing at Sigma Computing.1 With over a decade of experience in the industry, she has built an impressive career spanning journalism, content creation, and marketing.
Career Highlights
Kristi's professional journey includes:
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Journalism: She began her career with editorial internships at Money Magazine and Indianapolis Monthly, later working at Indiana Daily Student as a reporter and editor.
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Major Media Outlets: Kristi held various roles at Time Magazine and The Wall Street Journal, including web producer/reporter, interactive news assistant, homepage editor, video editor, mobile editor, and social media manager.
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Tech Industry: She worked at Google as a content strategist and marketing manager for YouTube, and later as a content writer for Grow with Google.
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Current Role: Kristi is now in Customer Marketing at Sigma Computing, where she continues to apply her expertise in media and content strategy.1
Skills and Expertise
Kristi is known for:
- Her ability to create brand marketing content for diverse organizations, including global nonprofits, news outlets, tech companies, and universities.
- Strong storytelling skills and a keen interest in social justice.1
- Video production and finding compelling stories.1
Education
Kristi is a graduate of Indiana University Bloomington, where she studied journalism.
Kristi Oloffson's diverse background in journalism, content strategy, and marketing has equipped her with a unique skill set that she now applies in her role at Sigma Computing, continuing to make an impact in the field of customer marketing.