Kristen Pimley is a well-rounded marketer with a data-first approach and a passion for fandom, new media, and storytelling. With a Bachelor's degree in Business Administration from Indiana University-Kelley School of Business and experience studying abroad in South Korea, Kristen brings a global perspective to her work. She has worked with companies like DoubleMe and Millenasia, where she specialized in global marketing, analytics, and content management. During her time at Indiana University, she worked as a teaching assistant for the Creativity and Communication course and was a data mining consultant for the Kelley School of Business. In addition, she co-founded and managed the Hoosier Flipside Satirical Newspaper as a marketing consultant. An advocate for storytelling and creativity, Kristen uses her skills to create 360° marketing strategies that fuse data, content, and fan engagement to tell a brand's story.