Rachel Anderson is a seasoned strategy leader with over 14 years of experience in the tech industry, particularly in driving growth and innovation. She currently serves as the Director of Strategy for Project UV at IHS Markit, where she has played a pivotal role in developing effective marketing strategies and leading initiatives for unreleased AI products. Her previous positions include Associate Director of Marketing Strategy at Goldfire and a Senior Marketing Strategist at Lyft, where she significantly increased inbound leads and contributed to substantial growth during her tenure.1

Anderson's expertise lies in designing go-to-market strategies and managing teams to achieve business objectives, showcasing her ability to adapt and thrive in high-growth environments.1