Krishnaprasad Muralidharan

Krishnaprasad Muralidharan is an accomplished business leader with experience across various industries including consumer goods, consulting, and e-commerce. With exceptional problem-solving skills and a passion for innovation, Krishnaprasad has worked with top companies in India to grow their businesses and improve their market share. He has a deep understanding of strategy development, team management, growth, cost reduction, and business impact.

Krishnaprasad began his career with Asian Paints and quickly moved up the ranks to become an Area Manager. He then went on to work for GSK Consumer Healthcare India as an Area Sales Manager responsible for delivering high-quality execution on the ground to grow sales and market share.

Krishnaprasad's career progressed to the consulting world, where he worked for EY as a Director leading growth and business transformation mandates across diverse categories such as Personal Care, Processed Foods, Staples, and Beverages. He has led teams to draw out change roadmaps with C-suite sponsorship and driven implementation with internal and external stakeholders.

Currently, Krishnaprasad is working as a Business Head at Udaan.com, where he is incubating a new category as a "Start-up within a Start-up" with P&L ownership. He is responsible for defining the category strategy and executing it across all dimensions of Assortment/Selection, Pricing, GTM, Customer Experience, and Processes.

Krishnaprasad obtained his PGDM degree in Business Administration and Management from S.P. Jain Institute of Management & Research and his BBM degree in Business Administration and Management from Christ University, Bangalore. He is an acquired professional with diverse expertise who holds a wealth of experience and knowledge across the business world.