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Krishnan Natarajan
Director, Sales Development Marketing and Effectiveness at ServiceNow
Krishnan Natarajan is a seasoned executive with a wealth of experience in security and SaaS companies, renowned for his ability to drive business growth and spearhead marketing and product strategies.
Throughout his career, he has excelled in creating scalable and cost-effective demand generation processes, demonstrating expertise in analyzing demand lifecycle and resolving pipeline growth issues to foster revenue increase through innovative campaign design, marketing operations, and sales development practices.
With a keen eye on market dynamics, customer needs, and technological trends, Krishnan has provided astute marketing leadership to distributed teams, successfully launching technology products in both emerging and established markets.
Known for his proficiency in tackling intricate business challenges through analytical insights and unconventional problem-solving approaches, he specializes in Demand Generation and Product Marketing.
Krishnan holds a strong educational background with degrees in Aeronautics and Management from the prestigious Massachusetts Institute of Technology (MIT) and MIT Sloan School of Management respectively.
His professional journey includes notable positions such as Director of Sales Development Marketing and Effectiveness at ServiceNow, Senior Director of Field Marketing at Malwarebytes, Marketing Consultant at MarqetU, and advisory roles at Cybersecurity Insiders.
He has also served in key marketing and product roles at prominent companies like Dtex Systems, WhiteHat Security, ThoughtWorks Studios, Intuit, Sourceforge Inc., NetIQ, Cardonet, and Netscape, showcasing his diverse expertise across the industry.