Kleber Cipriani

Kleber Cipriani is a highly experienced marketer with a strong background in customer marketing and marketing in global CPG companies. With over 10 years of expertise, Kleber has effectively developed business plans alongside key retail customers with strategic actions involving marketing and trade marketing. He has proficiency in shopper marketing and deployment of point-of-sales activities based on shopper insights/channels. Kleber's skill set encompasses channel and customer development, portfolio performance assessment, launch and development of new products, planning and implementation of prices and packaging concepts pointing toward different distribution channels, and more. He has a degree in Publicity, Advertising and Marketing from Universidade Presbitariana Mackenzie, and has pursued post-graduation in Business Administration/Marketing from Pontificia Universidade Catolica de Sao Paulo, and at New York University in Marketing. Kleber has held several key positions, including Global Director of Commercial Strategy at Anheuser-Busch InBev, formerly Trade Marketing at Moet Hennessy, Sr. Trade Marketing Manager at Diageo, and Insights & Shopper Understanding at Unilever, and earlier in his career, he was a Sales and Marketing Trainee at the Coca Cola Company.