Hershi Rubinoff

Hershi Rubinoff is a prominent figure in the Consumer Packaged Goods (CPG) and Retail recruitment industry in Canada. She is the President and Executive Recruiter at CPG Connect, a company she founded in September 2008.12

Professional Background

Rubinoff has an extensive background in the CPG industry:

• She holds a Bachelor of Business Administration in Marketing from York University's Schulich School of Business, which she completed between 1998 and 2002.12
• Prior to founding CPG Connect, she worked in various roles within the industry, including:
  • Marketing Manager at Capital One (2006-2008)
  • Customer Marketer at Cadbury Adams (2005-2006)
  • Category Manager at Unilever (2002-2004)1

CPG Connect

Under Rubinoff's leadership, CPG Connect has grown significantly:

• It is now Canada's largest and most popular job board, news portal, and career resource for CPG and Retail professionals.1
• The platform boasts over 80,000 industry professional subscribers.
• It receives 40,000-45,000 unique visitors per month.
• CPG Connect features a directory of over 700 companies and consistently lists 200+ active industry jobs.1

Expertise and Recognition

Rubinoff is known for her deep understanding of all industry roles and her extensive network within the Consumer Goods and Retail sectors.1 Her expertise has been recognized in various media outlets, including Strategy Online, Canadian Grocer, CTV News, and the Huffington Post.1

Specialties

Her areas of expertise include:

• Recruiting and talent management
• Employer branding
• Job descriptions and interviewing
• Contract negotiations
• Business strategy and planning
• Digital marketing
• Project management
• Customer service and account management12

Rubinoff's recruitment practice covers a wide range of areas within the CPG and Retail industries, including marketing, sales, category management, supply chain, finance, and many others.1