Klaas Kroezen

Klaas Kroezen is the Founder and CEO of CXIA Group, a company he established in 2022.1 With over 20 years of entrepreneurial experience, Kroezen founded CXIA Group after selling his share in his previous company, WUA.1

Professional Background

Kroezen has an extensive background in business and customer experience:

• He holds an MBA degree
• He is a certified NLP Master
• He is a certified family and organizational constellations practitioner
• He authored a book titled "Review!"
• He serves as a guest lecturer on Digital CX at Beeckestijn Business School1

CXIA Group

CXIA stands for "Customer Experience In Action".1 The company focuses on:

• Business coaching for entrepreneurs
• Sales training
• Strategy development and implementation
• Leadership coaching
• Customer experience optimization

Approach and Expertise

Kroezen's approach to business growth involves:

• Setting clear long-term goals (BHAG - Big Hairy Audacious Goal)
• Developing clear strategies
• Defining quarterly priorities and objectives
• Providing leadership and sales coaching1

His expertise is particularly valued for bringing an external, experienced perspective, professionalism, and emotional neutrality to business challenges.1

Personal Achievements

One of Kroezen's notable personal achievements includes climbing Mount Kilimanjaro in just 48 hours with Wim Hof, known as "the iceman," in 2014.1

Personal Life

Klaas Kroezen is married to Rosalie and is a proud father of two children, Madelief and Klaas junior.1

Kroezen's LinkedIn profile can be found under the username "klaaskroezen".2