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Kitty Knecht
Consumer insights and marketing analytics professional
Kitty Knecht is a seasoned professional with over 25 years of expertise in consumer insights and marketing strategies, particularly in digital consumer relationship marketing (CRM), marketing analytics, new product development, and consumer communication.
Kitty has a strong background in integrating qualitative research, survey research, and syndicated data to address various business challenges effectively. Her clientele spans across fast-moving consumer goods (FMCG) categories like household products, foods, beverages, dairy products, pet products, and snacks.
Her specialties include consumer relationship marketing, strategic qualitative research, integrated marketing analysis using syndicated purchasing data and various digital metrics, and leveraging analytics to solve practical business queries.
Kitty's academic background encompasses a Ph.D. in Psychology from the University of California, Berkeley, and a BA in Psychology from Northwestern University.
She has held key roles such as Principal at Knecht and Associates, Board Chair at MarketPlace: Handwork of India, Adjunct Professor at Kellstadt School of Business (De Paul University), Director - Consumer Insights - Beverages at Quaker Oats (now PepsiCo), and Director of Marketing Research at Quaker Oats (now PepsiCo). Additionally, she served as the Chair of the Industry Advisory Board at AC Nielsen Center - UW Graduate School of Business.
