Kirstin Stapelberg

Kirstin Stapelberg is the Group Head of Internal Communications at Asahi Beverages. Here are some key points about her role and approach to internal communications:

Role and Responsibilities

• Kirstin Stapelberg is responsible for leading the internal communications strategy at Asahi Beverages. She emphasizes the importance of communicating the company's strategic vision consistently and repeatedly to all employees, starting with an annual all-employee broadcast by the CEO and followed by workshops across the entire organization.1

Communication Strategy

• She stresses the importance of involving senior leaders early in the communication process, particularly during change interventions. This involves co-creating narratives, aligning on key messages, and getting leaders' input from the outset.1

Leadership and Culture

• Stapelberg highlights the need for creating an environment that encourages collaboration, innovation, and trust. She believes in empowering employees and fostering honest conversations, rather than focusing solely on rules and regulations.1

Adaptation to COVID-19

• During the COVID-19 pandemic, Asahi Beverages under her leadership adapted their communication strategies to be more sophisticated, using virtual and digital tools for town halls and other internal communications. This included increased use of graphics, digital engagement tools, and video to enhance two-way engagement.1

Business Acumen

• She emphasizes the importance of internal communicators having strong business acumen and speaking the commercial language of the organization. This helps in connecting the dots and communicating complex information simply and authentically.1

Overall, Kirstin Stapelberg's approach to internal communications at Asahi Beverages is centered around strong leadership involvement, consistent communication, and a deep understanding of the business and its culture.