Kirstin Hoffmann

Kirstin Hoffmann is a highly experienced marketing leader and executive creative director with a versatile background spanning various industries and companies, from Silicon Valley startups to retail giants like Walmart and Amazon.

With a strong track record of brand development, creative strategy, and digital transformation, Kirstin excels in crafting innovative and impactful campaigns that drive brand relevance and exceed expectations.

Passionate about ethical sourcing and economic empowerment for rural women, Kirstin serves as a board member of Sprout Enterprise Network, a platform dedicated to creating sustainable livelihoods for communities in need.

Her expertise includes integrated marketing, e-commerce, executive leadership, change management, and nurturing high-performing teams in in-house agency settings.

Kirstin's educational background includes a Master's in Design Management from Pratt Institute, a Bachelor's in International Affairs, Art, and Asian Studies from Skidmore College, and additional studies in photography and Italian language.

Throughout her career, Kirstin has held key roles such as SVP, Executive Creative Director at Serta Simmons Bedding, LLC, VP Creative & UX at Walmart eCommerce, Senior Content Manager at Amazon, and various managerial positions in marketing, digital merchandising, and curation.

With a wealth of experience in brand building, site merchandising, and performance marketing, Kirstin brings a dynamic and empathetic perspective to leadership roles, driving teams towards success and innovation.