Kira Ashwin

Kira Ashwin is a prominent figure in the music industry, currently serving as the Music Partnerships Manager at TikTok in London, UK. With over 10 years of experience across both the UK and Canada, she has developed a robust expertise in partnerships, project management, and audience development within the music sector.

Professional Background

• Current Role:

  • At TikTok since September 2021, Ashwin leads local relationships with major label partners such as Sony Music Entertainment and Universal Music Group. She also spearheads TikTok's #ElectronicMusic campaign, managing collaborations with various stakeholders including DJs, artists, and festivals.13

• Previous Experience:

  • AWAL: As Associate Director of Global Commercial Partnerships & Audience Development from March 2019 to June 2021, she managed relationships with streaming partners and led audience development campaigns.12
  • The Orchard: Worked as Sales and Marketing Manager from April 2018 to March 2019, focusing on digital retail partnerships and innovative release campaigns.1
  • Sony Music Entertainment: Held various roles from June 2015 to March 2018, where she coordinated marketing campaigns and managed label relationships.15

Skills and Expertise

Kira Ashwin is skilled in:

• Account Management
• Project Management
• Data Analytics
• Public Speaking

She is known for her ability to foster strong partnerships within the music industry and enhance audience engagement through strategic initiatives.24