Indian Institute of Planning and Management

Marketing Manager, India at Trend Micro

Skills: Channel Partners · Consulting · Go-to-Market Strategy · Analytical Skills · Software as a Service (SaaS)

Trend Micro

Marketing Director, India & SAARC

Head Of Marketing, India & SAARC

Marketing Manager, India

Responsible for the development and management of Demand Generation marketing programs, including strategic planning, goals, budget management, execution, and ROI tracking. Manage a team of marketing professionals focused on executing campaigns for digital marketing, tele-calling lead gen, email campaigns and public relations. 

•	Brand Management - Act as the custodian for the Corporate Brand in the local market via events, alliances, digital presence, customer retention programs
•	ROI campaigns – Acquire market share by developing successful lead gen programs including incentive offers
•	Channel Marketing – Work with re-sellers & distributors to develop their marketing plans & deliver results
•	Corporate Communications – Develop & execute PR strategy, analyse media coverage
•	Online Marketing – Responsible for online marketing initiatives, esp. social media channels & industry websites and also webinars with BrightTalk
•	Market research – Studied the Indian IT market for the readiness of EUGDPR adoption

WinMagic

Manager - Marketing & PR, India & APAC

•	Channel Marketing – Drive and manage the co-marketing programs and act as consultative partner to improve our resellers/ partners’ marketing campaigns efficiency across India
•	Partner Excellence Program – Provide training and marketing enablement plan to skill partners on marketing expertise and execution
•	Digital Marketing – Give visibility to company & marketing successes (3DS & VARs) via Social Media channels (internal communities/ blogs, Facebook, Twitter, LinkedIn etc.)
•	Work with other marketing pillars and the global demand centre to provide partners with a well-rounded marketing program
•	Responsible for the relationship between 3DS, partners, sales and marketing
•	Database management & enhancement

Dassault Systemes

INDIA Channel Marketing Specialist, Value Solutions

•	Develop and execute online/offline marketing campaigns for different geographies and customer groups, resulting in brand awareness and leads
•	Work closely with the business development team on company’s CRM
•	Creation of monthly newsletters for customers & Partners informing about the main highlights of the company
•	Social Media Marketing- Promotion of events and conferences through twitter, Facebook, LinkedIn and other social media networks 
•	Database Management

Kimi Guglani