Kimberly Sweeney

Kimberly Sweeney is a results-driven VP of Marketing with over 15 years of experience in leading and expanding marketing initiatives for Fortune 500 B2B/B2C companies and startups to drive brand growth and customer acquisition.

With a background in Global Integrated Marketing, Cross-Functional Team Leadership, Demand Generation, and Product Marketing, Kimberly has a proven track record of developing and executing successful multi-channel customer acquisition strategies and GTM plans.

Her expertise also extends to digital marketing, paid media, and brand strategy, along with a keen focus on leveraging Martech stacks to streamline operations and boost revenue growth.

Educationally, Kimberly holds an MBA in Marketing, Digital Marketing, and Business Analytics from NYU Stern School of Business, complemented by a B.A. in English Language and Literature from Smith College and specialized studies in Publishing and Classical Studies from Columbia University and the International Center for Classical Studies.

Throughout her career, she has held executive marketing positions at renowned companies such as Markaaz, Dynata, Mastercard, and Hearst Magazines, where she honed her skills in revitalizing marketing strategies and driving business growth.

Kimberly's leadership style emphasizes teamwork, innovation, and continuous learning, making her a sought-after transformational leader in the marketing industry.

Her professional journey includes roles encompassing global digital and content marketing, B2B marketing, and strategic growth, showcasing her versatility and adaptability in diverse marketing environments.

From her early days at Hearst to her current role as a Senior VP at Markaaz, Kimberly's passion for marketing excellence and her ability to propel brands to new heights have remained constant.

Overall, Kimberly Sweeney stands out as a strategic marketing leader with a passion for driving results, fostering team collaboration, and staying at the forefront of marketing innovation.