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Kimberly Salzer
Experienced Marketing Executive and Fractional CMO
Kimberly Salzer is a Partner and Chief Marketing Officer (CMO) at Chief Outsiders, where she has been working since 2019. She specializes in demand creation and brand strategy, focusing on driving profit through effective product management and team leadership. Her extensive experience includes roles as CMO for notable companies such as World Gym International and Ozobot, as well as general management positions at FTD and Citysearch.com.12
Salzer has a strong background in marketing across various industries, including consumer technology, e-commerce, and health and wellness. She has played a significant role in developing well-known brands like Clorox Disinfecting Wipes and Call of Duty. Her expertise encompasses brand value propositions, product-market fit, and digital capabilities to support brand goals.23
In addition to her work at Chief Outsiders, she is the principal at KPS Consulting, Inc., which she founded in 2009. Salzer's career also includes significant positions at major companies such as Activision and Electronic Arts, where she contributed to marketing strategies that have shaped successful products.12
