Kimberley Gardiner

Kimberley Gardiner is no longer the Senior Vice President of Marketing at Volkswagen of America, Inc. She currently serves as the Senior Vice President and Chief Marketing Officer (CMO) of Tractor Supply Company, a position she has held since July 2022.47

Gardiner has an extensive background in automotive and marketing, with over 20 years of experience.16 Her career highlights include:

1. Chief Marketing Officer at Tractor Supply Company (July 2022 - present)47
2. Senior Vice President and Chief Marketing Officer at Volkswagen of America (November 2020 - July 2022)23
3. Chief Marketing Officer at Mitsubishi Motors North America16
4. Director of Marketing at Kia Motors America16
5. CMO and Vice President of Operations at 5th Kind, a global digital asset management company12
6. Various roles at Toyota Motor Sales USA, including director of digital and integrated marketing launch strategy2

Gardiner is known for being an innovative thinker with a passion for driving change in the automotive industry.16 She played a significant role in Volkswagen's push for mainstream adoption of electric vehicles, particularly with the introduction of the ID.4, Volkswagen's first all-electric SUV.12

She holds a bachelor's degree in Communication from Mills College and an MBA from Indiana University's Kelley School of Business.14 Gardiner currently serves on several advisory boards, including the NRF Marketing Executive Council, Club CMO Nashville Chapter, Brand Innovators Marketing Leadership Council, and the PopTech Advisory Board.5