Fiona Boyd

Fiona Boyd is a creative and culturally-attuned digital marketing leader known for her strategic approach and drive for innovation. She excels in sourcing emerging talent and agency partners to bring fresh perspectives to digital campaigns. With a deep understanding of content and editorial strategy, Fiona has extensive experience leading creative development from ideation to execution, fostering cross-functional collaboration and leading-edge problem-solving.

Fiona Boyd holds a BA in International Politics & Development Studies from SOAS University of London and a Foundation Degree from the University of the Arts London. Her academic background complements her creative and strategic skills, providing a holistic approach to her work.

In her professional journey, Fiona has held various key positions at Converse, including Senior Manager of Global Editorial Content, Global Brand Marketing Manager, Producer in Global Brand Design, and Creative Services Manager. Her roles have allowed her to showcase her abilities in creative strategy, content development, production coordination, and project management. Prior to her tenure at Converse, she worked as a Creative Services Specialist in various capacities.

Known for thriving in fast-paced environments, Fiona excels in cross-functional collaboration, strategic planning, and leadership alignment. Her prowess lies in overseeing the end-to-end creative process, from team ideation to campaign launch, always bringing a fresh and dynamic perspective to her projects.