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Kim Spaid
CPG Consumer Insights & Strategy
Kim Spaid is a professional working at The Kraft Heinz Company, holding the position of Head of Consumer Insights for Joint Ventures.1 With over 500 connections on LinkedIn, Spaid is well-connected in the industry.1
Professional Experience
Spaid's role at Kraft Heinz involves leading consumer insights initiatives, particularly in the area of joint ventures. This position likely entails analyzing consumer behavior, market trends, and product performance to inform strategic decisions for the company's collaborative projects.
Expertise
Consumer Insights: Spaid has demonstrated expertise in consumer insights, which is crucial for understanding customer preferences and market dynamics.2 This knowledge is particularly valuable for a company like Kraft Heinz, which manages a portfolio of iconic food brands.
Innovation: In March 2022, Spaid shared a job posting for a Senior Manager of Insights Innovation role on their team, indicating involvement in innovative projects and team growth.2
Brand Association
Spaid's work directly impacts well-known brands such as Heinz and Kraft Mac & Cheese.2 This suggests a significant influence on product development and marketing strategies for these household names.
LinkedIn Presence
Kim Spaid maintains an active professional presence on LinkedIn, using the platform to share industry-related content and job opportunities within their team.2 Their LinkedIn username is kim-spaid-00ab066, which corresponds to their professional profile on the platform.12