Kim Kaplan

Kimberly Kaplan, known as Kim Kaplan, is the CEO and founder of Snack App, a dating platform designed to engage Gen Z users through video content. Launched in February 2021, Snack combines elements of TikTok and traditional dating apps like Tinder, allowing users to share short videos to connect with potential matches.13

Background and Career

Kaplan has a robust background in the tech and dating industries. She spent a decade at Plenty of Fish (POF), where she was pivotal in its growth and eventual acquisition by Match Group for $575 million in 2015. During her tenure, she held various roles, including VP of Product Management and Revenue Optimization, where she significantly increased daily active users and annual recurring revenue.23

Education

• Bachelor's Degree in Geography: Queen's University (2000-2004)
• Master's in International Business: University of New South Wales (2005-2006) .2

Vision for Snack

Kaplan's vision for Snack emerged from observing trends in social media, particularly TikTok. She recognized the potential for video-based interactions to make online dating more casual and engaging. Her approach focuses on reducing the pressure associated with traditional messaging by allowing users to interact through a video feed.13

Achievements

Under her leadership, Snack has garnered significant attention and investment, raising $3.5 million shortly after its inception. The app aims to redefine how younger generations approach dating by making it more fun and less stressful.134