Kevin Wang

Kevin Wang ⚡️ has over 20 years of experience in market research, strategic planning, and management consulting. He is an expert qualitative researcher and moderator, with extensive knowledge in consumer research, primary and syndicated research, and providing insights for marketing and research/consultancy business strategy planning. Kevin has moderated over 2,000 focus groups, conducted over 3,000 IDIs, and carried out more than 1,000 ethnography studies and senior level B2B IDIs. He specializes in qualitative research, with a breakdown of his work nature including Advertising Pre & Post Test/Product Concept Test (22%), Brand Image & Positioning Study (18%), Strategic Consulting (17%), Usage & Attitude Test (20%), Customer Satisfaction Study (20%), and Media Survey (3%). Kevin Wang's educational background includes studying BA in Business English at East China University of Science and Technology. He has held positions at organizations such as Starday Group, SIS International Research (Vice President of Operation, APAC), Qualitative Freelancer, The Nielsen Company (Research Manager), Consumer Search Group (Project Manager), and AS Watson (Management Trainee/Learning Manager).