Joanne Stewart is a qualified professional and a member of the Ipsos UU team, dedicated to promoting total understanding through qualitative research. With a Bachelor of Science degree in Management Sciences and German from the University of Southampton, she brings a multidisciplinary approach to her work. Joanne has experience working with big brands and companies, including as a Qualitative Associate Director at Ipsos and a former Qualitative Associate Director at GFK. Her passion is exploring real people in real-life situations through ethnography, community research, and mobile, using the power of context to understand consumer behavior. With a deep knowledge of the market research industry, Joanne is eager to contribute to Ipsos' continued success.