⚡Kevin SEROU

Kevin Serou is the Founder and CEO of DEFIT, a Web3 lifestyle application that gamifies and values physical activities.5 DEFIT aims to revolutionize the fitness and well-being industry by integrating Game-Fi and Social-Fi elements to make physical activity more rewarding through blockchain technology.2

Background and Career::

• Serou holds a Master's degree in International Business Development.5
• He spent 11 years working for a Fortune 500 company in the automotive industry, progressing from export sales and marketing for North Africa to Head of Product Management and Engineering for the Asia Pacific Region, where he led a team of over 80 employees across 6 countries from Singapore.5
• Prior to founding DEFIT, Serou worked as an engineering director in the Asia-Pacific region, leading data and product engineering teams.1
• He quit his job in 2021 to found DEFIT.5

DEFIT and Move-to-Earn::

• Serou created DEFIT, initially called "move-to-earn," to be the "Stravad of Web3".1
• DEFIT rewards users with cryptocurrency and NFTs for physical activities like walking, swimming, biking, and running.25
• The application aims to motivate people to be active and combat physical inactivity.5

Athletic Achievements::

• Serou has completed 16 Ironman competitions and qualified for the World Championships in Nice in 2019.15
• He began participating in triathlons in 2013 after losing a bet.1

Motivation and Vision::

• Serou's motivation for creating DEFIT stems from his personal experience with cardiovascular disease, which took his mother's life at a young age.5
• He aims to reverse the trend of declining cardiovascular health and inspire new generations to be more active.5

SporTech FR::

• SporTech FR is a French organization that brings together and highlights sports/tech startups in France.3 Jacques D'Arrigo is the President of SporTech FR.46
• SporTech FR aims to promote innovation in the sports sector and increase the visibility of sports startups.36