The Wharton School

Founder at Private Investment Company

Incline Village, Nevada, United States

Private Company

Founder

TaxJar (acquired by Stripe)

Advisor + Investor

TaxJar is the leader in e-commerce sales tax compliance, simplifying sales tax management for small to medium sized online sellers.

Started as an advisor, then joined founders to design, build and launch 3 major product lines (TaxJar Reports, SmartCalcs and AutoFile.) Established product market fit, proved strong unit economics, raised minimal investor backing. Grew from zero to more than 10,000 paying customers in just over 4 years, while achieving profitability. The platform and business are now scaling and taking share from antiquated, over-priced up-market players like Avalara, Vertex and Taxware.

Chief Product Officer

Mobile app growth and analytics platform.  Maximize viral growth and app installs.

Yozio

Advisor

<a href="http://Outright.com">Outright.com</a> was specifically designed for very small businesses - entrepreneurs, self employed folks, people who have to file a Schedule C. It helps you track your income and expenses so you can see how your business is doing and be organized at tax time.

Took company from hypothesis to leadership position in micro-business saas accounting space, with 130,000 businesses, $7.5MM raised, established business model and multiple strategic partnerships.

Outright.com (acquired by GoDaddy)

Founder & CEO

Esomnie was a full service web application development firm.  We specialized in launching first generation prototypes and applications for both startups and established companies, utilizing many practices later made popular by the "lean startup" movement.  Clients included Yahoo, Intuit and multiple venture-backed startups.

Internal projects evolved into a public expense reporting application and a bookkeeping solution that would become <a href="http://Outright.com">Outright.com</a>

Esomnie Software

President

Headed up product management team for personal finance division.  During tenure, we launched multiple new offerings (including Quicken Rental Property Manager and Quicken Medical Expense Manager) while helping turn around the core Quicken software business after multiple years of decline, including a strategic repositioning of <a href="http://Quicken.com">Quicken.com</a>.  Member of leadership team responsible for re-inventing product development and go-to-market processes that were emulated across the company.

Intuit

Director, Product Management

Joined Yahoo! as part of the eGroups acquisition.  Managed production team for global, multi-million dollar business unit.  Responsible for entire acquisition and retention product line, new business generation, international market penetration and expansion, and setting/enforcing customer contact policies.

Yahoo!

Sr. Producer, Yahoo! Direct

Managed five-person revenue product marketing team for a 19 million member email community service, responsible for all revenue-generating services, including a proprietary web and email ad server and opt-in email program.  Increased opt-in revenue by 44%, average CPM by 51%, and click-through by 20% during downward trend in the industry.

Acquired by Yahoo!

eGroups Inc.

Director, Product Marketing

Managed product line development of Quicken, Intuit_____ILLEGAL_CHAR_SSSTART146ILLEGAL_CHAR_EEEND_____s flagship product. Responsibilities included defining and driving the three-year product strategy, managing a team of five product managers, and working cross-functionally with other business units to execute a single coordinated consumer product strategy.

Kevin Reeth