Kevin Mapp

Kevin Mapp is a successful Marketing Strategist with a wealth of experience in marketing, eCommerce, and operational finance across multiple industries. With a Bachelor's degree in Accounting and Finance from Boston College, Kevin's career began as a Business Analyst at American Airlines. From there, he's held Senior Finance and Digital Merchandising Manager positions at Office Depot, and eventually worked his way up to Senior Director and Head of Marketing Analytics, Customer Research & Strategy, where he's spent the last eight years advancing Office Depot's analytics capabilities. Kevin's primary responsibility is to drive the evolution and optimization of the marketing function, leveraging emerging customer and market trends to develop marketing strategies that support enterprise objectives.

As a driven Marketing Strategist, Kevin has a reputation as a perceptive and practical troubleshooter with a unique ability to utilize data to solve large-scale problems. With primary talents in BI Analytics, Digital Analytics, Predictive Modeling, and Machine Learning, Kevin drives the analytics methodology, best practices, and end-to-end process. He has significant experience in Marketing Mix Modeling, Customer Segmentation, Customer Research, and Audience Targeting. Additionally, Kevin is well-versed in Operational Finance and P&L Management. He has worked in a variety of industries, including Retail, Consumer Packaged Goods (CPG), Entertainment, and E-Commerce.

As a leader, Kevin serves as a strategic business partner across business units to align analytics solutions with business needs. With a bias for action and a focus on innovation, Kevin inspires his team to push the boundaries of conventional approaches. He fosters a culture of trust, collaboration, and accountability, and has led teams of up to 30 members to deliver unprecedented results. In previous roles, Kevin has driven a record-breaking increase in marketing ROI through big data analytics, predictive modeling, and machine learning. He has also increased e-commerce sales by 15% through analytics that optimize customer engagement and conversion.