Jill Zhu

Jill Zhu is a data-driven professional with a passion for utilizing data and analytics to solve business problems. She holds a Master of Science degree in Integrated Marketing Communication from Northwestern University and a Bachelor of Arts degree in Journalism and Communication from Tsinghua University. Jill's diverse experience in corporate settings and agencies has equipped her with the skills she needs to effectively transform data into insightful knowledge and actionable strategies.

Jill's expertise spans various industries, including CPG, healthcare, TMT, manufacturing, and automotive. She has worked on several projects that involve tools such as R, SQL, SAS, Hive/Hadoop, Python, SPSS, Google Analytics, Google Adwords, Netbase, and Tableau, among others. Jill is highly skilled in marketing mix modeling, multi-touch attribution (MTA), A/B testing, customer segmentation analysis and profiling, customer lifetime value (CLV) estimation, campaign and ad effectiveness measurement, marketing response modeling, consumer behavior study design and analysis, customer survey design and analysis, creating key metrics and dashboard reporting, paid search, SEO, SEM, mobile and content strategy, data warehousing, relational databases, and data management.

As a former Senior Data Analyst at Starcom, Jill has had a chance to serve major clients such as Procter & Gamble, Samsung, Kellogg's, and Kraft among others. Her expertise in quantitative and qualitative analytics techniques is unmatched. She is highly trained in Survival Modelling, Predictive analysis, Time series, Topic Modeling, Customer Lifetime Value (CLV) Analysis, Simple Linear Regression, Multiple Linear Regression, Logistic Regression, Regression Tree, Generalized Linear Regression, K-means Clustering, Hierarchical Clustering, Factor Analysis, A/B Testing, Multivariate Testing, Survey Design, Focus Group, Ethnography, and Text analysis, among others.

Jill is an avid learner and an excellent communicator. Her excellent communication skills make her a great team player and a confident presenter. Her interest in marketing analytics, data science, and innovative technologies continues to propel her forward.