Kevin Cassidy

Kevin Cassidy is the Head of Marketing Operations at Personio, a position he has held since 2023. He possesses a strong educational background, holding a Master of Science (M.Sc.) in Marketing Practice from UCD Michael Smurfit Graduate Business School and a degree in Commerce from University College Dublin, focusing on Marketing.

Professional Background

Kevin has extensive experience in marketing operations, having worked in various roles across prominent companies:

• DocuSign: Before joining Personio, he served as the Director of Marketing Operations and Principal Architect of Marketing Systems, where he developed internal tools and led marketing alignment initiatives.
• Sage: He held several positions, including Director of Global Marketing Automation, where he built a global marketing automation team to support over 250 marketers.
• Twitter: As a Global Marketing Operations Manager, Kevin was involved in launching marketing campaigns globally and managing educational webcasts.
• LinkedIn: He began his career there as a Marketing Associate and later became a Global Marketing Operations Specialist.

Skills and Expertise

Kevin is skilled in leveraging modern technology to enhance marketing strategies and operations. His expertise includes building marketing automation systems, data integration, and developing lead management programs. He has also obtained various certifications related to marketing technology.

His diverse experience and leadership roles have positioned him as a key figure in advancing marketing operations at Personio.12