Kerry Lancaster

Kerry Lancaster is a seasoned Insights and Strategy leader with over 12 years of experience, dedicated to guiding organizations in making data-driven decisions to enhance customer service, pioneer innovative products, and accomplish commercial and strategic objectives.

Having pursued a BSc in Product Design from the University of Sussex, Kerry Lancaster has garnered a comprehensive educational background to complement her professional expertise.

Throughout her career, Kerry has held several key roles in renowned organizations, including being a former Insights & Research Consultant at KL Insights, Senior Director and Acting VP of Customer Intelligence at Dow Jones, Customer Intelligence Director at WSJ, Senior Insights Executive at Kadence International, Senior Insight Analyst at News UK, and various positions within the customer intelligence and insight planning field.

With a diverse professional background spanning from editorial assistance to industrial design internships, Kerry Lancaster brings a unique skill set and perspective to her work in the realms of data-driven decision-making, customer intelligence, and strategic planning.

Kerry's commitment to leveraging data for organizational growth and innovation showcases her dedication to driving meaningful change and delivering impactful results in the businesses she engages with.