Kerry Krasts

Kerry Krasts is an experienced advertising professional currently serving as the Executive Creative Director at The Shipyard, a leading independent marketing agency.12 With over 18 years of experience in the advertising industry, Krasts has built a successful career in creative roles across various agencies.2

Career Highlights

Kerry Krasts began her advertising career in 2002 as a Copywriter at Y&R.2 Her career progression includes:

• 2006: Integrated Copywriter at Greenhaus
• 2008-2020: Various roles at Mering, including Senior Writer, ACD Writer, and Creative Director
• Current: Executive Creative Director at The Shipyard

Education

Krasts attended the University of San Diego from 1992 to 1997, earning a Bachelor of Arts degree in Humanities, Philosophy, and English.2

Role at The Shipyard

As Executive Creative Director, Krasts is responsible for:

• Managing a vibrant creative department
• Fostering the creation of strategic, compelling, and effective storytelling across various media formats1
• Hiring, inspiring, leading, and managing creative talent
• Collaborating on building successful business and creative strategies for multiple clients5

Notable Work

Krasts has been involved in high-profile campaigns, including:

• Visit California's "Let's Play" global campaign, a $32.8 million integrated campaign launched in March 20243
• Projects that have been featured in Super Bowl commercials and Times Square advertisements4

Kerry Krasts brings a unique perspective to her role, valuing the contributions of "nobodies" in the advertising industry and emphasizing the importance of hard work, talent, and dedication in creating impactful advertising, even for smaller clients or those with more conservative approaches.4