Kerry Carruthers

Kerry Carruthers is the Vice President of Marketing and Communications at the National Association of Professional Employer Organizations (NAPEO).13 In this role, she leads NAPEO's marketing and communications efforts, playing a key part in shaping the organization's branding and outreach strategies.

Some key points about Kerry Carruthers:

Professional Background

• She has been with NAPEO since at least 2012, initially serving as Senior Director of Marketing and Communications before being promoted to her current VP role.3
• Prior to NAPEO, she worked in public relations from 2004 to 2012.3

Responsibilities at NAPEO

• Leads marketing and communications initiatives for the organization.1
• Oversees branding campaigns and research projects to promote the PEO industry.45
• Works on developing marketing tools and resources for NAPEO members.2
• Collaborates with external agencies on advertising and digital storytelling efforts.2

Industry Involvement

• Actively participates in NAPEO's Marketing & Communications Committee.2
• Contributes to PEO Insider®, NAPEO's publication, writing about marketing strategies and industry trends.45

Kerry Carruthers plays a vital role in NAPEO's efforts to educate businesses, legislators, and the public about the value of Professional Employer Organizations. Her work aims to strengthen the PEO industry's brand and increase awareness of PEO services among small and mid-sized businesses.