Kenny Farrell

Kenny Farrell is a senior executive with the Arizona Diamondbacks baseball organization, currently serving as the Senior Vice President of Marketing & Business Analytics.15 He has been with the Diamondbacks for over two decades, having joined the organization in January 1998.3

Responsibilities

In his role, Kenny Farrell oversees several key areas of the organization's operations:

• Advertising
• Promotions
• Fan development
• Fan experience
• Consumer research
• Ticket operations
• Food and beverage operations
• Retail operations13

Career Progression

Farrell's career with the Diamondbacks has seen steady growth:

• Joined the organization in 1998
• Spent his first 12 seasons in the Ticket Operations department
• Promoted to Vice President of Business Analytics in January 2015
• Became Vice President of Marketing & Analytics in March 2016
• Currently holds the position of Senior Vice President of Marketing & Business Analytics124

Approach and Contributions

Kenny Farrell is known for bringing a data-driven approach to the team's marketing efforts. His background in analytics has been instrumental in developing and implementing:

• Internally developed Business Intelligence (BI) tools
• Custom CRM application
• Data-driven decision-making processes for the organization1

His expertise has helped the Diamondbacks make smart and swift decisions in various aspects of their operations, contributing to the team's business success off the field.