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Kendall Corso
Co-Founder, Backline - Communications & Partnerships
Professional Background
Kendall Corso has established herself as a highly esteemed professional in the fields of digital marketing, event production, and communications. Her career is marked by significant roles that showcase her leadership and expertise. As the Co-Founder and Chief Operations Officer of Backline, she plays a pivotal role in navigating the complexities of operations and strategic planning within the organization, aiming to enhance support for the creative community.
Kendall's journey has included outstanding contributions to the music festival scene. She served on the management team for the talented Brandon "Taz" Niederauer and previously held the position of Festival Producer and Director of Communications for Mempho Music Festival, where she was instrumental in orchestrating event operations and promoting the festival's exciting lineup. As an Event Producer and Marketing professional at NOLA Crawfish Festival, Kendall utilized her extensive skillset in creating memorable experiences and managing communications effectively.
In addition to her work in festival production, Kendall has a rich background in media and marketing. Her leadership as Vice President and Editor-in-Chief at Live For Live Music showcased her innovation in blending artistry with media influence, enabling the publication to reach wider audiences. Moreover, her previous role as Producer, Event Coordinator, and Marketing specialist for Brooklyn Comes Alive allowed her to demonstrate her exceptional ability in delivering successful events that celebrate live music. Kendall's experience also includes her time as an Event Producer and Marketing representative at Fool's Paradise, where she employed her marketing skills to enhance visibility and audience engagement.
Kendall's earlier roles provide a solid foundation for her impressive career. As the Social Media and Marketing Intern at Music Masters Camps, she honed her content creation skills and learned the strategic importance of digital marketing. Additionally, her experience as Social Media Manager at Roots Rock Revival allowed her to develop and manage innovative online campaigns to amplify the organization’s outreach. Furthermore, her skills were further refined during her time as Front Of House Manager at Buccan Restaurants, where she fostered a dynamic customer-facing environment.
Education and Achievements
Kendall Corso is a proud alumna of Florida Atlantic University, where she graduated with a Bachelor of Arts (BA) in Communications concentrating on studies in rhetoric, alongside minors in Psychology and English. Her academic excellence is highlighted by her impressive 3.95 GPA, which earned her the distinction of Summa Cum Laude. This foundation has profoundly influenced her approach to communication strategies, both in writing and public speaking.
In addition to her undergraduate degree, Kendall has pursued further education at BrainStation, where she completed a Certificate in Digital Marketing. This specialization equips her with essential insights into the latest digital marketing trends, tools, and strategies necessary to drive online engagement and growth in today’s digital landscape. Her involvement in this program showcases Kendall's commitment to lifelong learning and professional development, ensuring she stays ahead in an ever-evolving industry.
Kendall's diverse educational background also includes her studies at prestigious institutes such as the University of Richmond, Westminster School, and Rosarian Academy. These institutions have contributed to her foundational knowledge and values, shaping her as a well-rounded individual and professional.
Achievements
Throughout her career, Kendall Corso has made significant strides in her professional journey, earning respect and recognition in the industry. Her multifaceted experience encompasses various roles that highlight her versatile skill set in both event production and marketing. Some noteworthy accomplishments include her instrumental contributions to the success of highly regarded music festivals, where her innovative approaches and leadership have led to memorable experiences for attendees and artists alike.
At Backline, Kendall's vision as Co-Founder and Chief Operations Officer has propelled the organization to new heights, enabling it to serve as a vital resource for the creative community. She has successfully navigated the complexities of operations, positioning the organization to make a meaningful impact in the lives of those involved in the arts.
As a leader in communication roles, Kendall has been pivotal in relaying vital information and promoting positive engagement within the festivals and events she has managed, bringing increased visibility and appreciation for the work of talented artists. Her roles at prestigious destinations like Mempho Music Festival and Fool's Paradise have solidified her status as a key figure in festival production and marketing.
Kendall's refined expertise in social media and marketing has allowed her to engage and grow audiences effectively, paving the way for companies to thrive in a competitive landscape. She embodies the spirit of adaptability, creativity, and positivity in all her endeavors, making her an invaluable asset to any organization she is a part of.
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