Ken Siegel

Ken Siegel is an accomplished Sales leader with a rich history in the digital advertising industry, possessing expertise in Strategy, Sales, Programmatic, Strategic Partnerships, and a strong technical background. His outstanding business development skills are matched with a deep passion for adtech.

His skill set includes proficiency in Ad Technology, Advertising KPIs, Attribution Models, Audience Targeting, Campaign Performance, Client Business KPIs, Data Analysis, Data-Driven Advertising, and various aspects of Digital Advertising and Marketing Strategy.

Ken's educational background comprises a Master's in Administrative Science from Fairleigh Dickinson University and a Bachelor of Arts in Communications from Ramapo College of New Jersey.

Throughout his career, Ken has held significant roles including VP Sales, Advertising & New Media at Digital Element, Vice President, Global Programmatic Partnerships at Kubient, and VP Programmatic Sales & Partnerships at Bold Screen Media, among others.

His professional journey also includes positions such as Head of Programmatic Supply & Technology Partnerships at ViralGains, Senior Director of Programmatic Partnerships at ViralGains, Director of Publisher Development at Adomik, Director of Exchange Services at Velti, Publisher Business Development at Medialets, Senior Mobile Demand Manager at Mocean Mobile, Sales Engineer at AOL Advertising, and Account Manager at Google.