Ken Field is an experienced market research professional, dedicated to helping the alcohol and cannabis industries understand their consumers. With a Master of Science in Marketing and Consumer Studies from the University of Guelph and a Bachelor of Arts in Psychology from the University of Ottawa, Ken has a strong background in both consumer behavior and market research.

Ken currently serves as Director at Ipsos in North America and previously worked as a Senior Account Manager at the same company. Prior to that, he was the Manager of Business Analytics at Delta Hotels and Resorts®, and a Senior Research Analyst at Market Probe.

In his career, Ken has developed a deep understanding of market research best practices, consumer insights, and data analytics. He leverages his expert knowledge to help organizations in the alcohol and cannabis industries make data-driven decisions about their products, marketing, and overall strategy.