Kelsey Clutter

Kelsey Clutter is the Content Marketing Manager at Okendo, a customer marketing platform designed to help Shopify merchants enhance their customer relationships and drive revenue through user-generated content (UGC), reviews, and loyalty programs. She has been actively involved in creating content that educates brands on leveraging social proof to improve marketing strategies, particularly in areas like abandoned cart flows and Google Shopping integrations.13

Professional Background

• Role at Okendo: As a Content Marketing Manager, Clutter focuses on developing strategies that utilize customer reviews and UGC to increase conversion rates and customer engagement. Her work emphasizes the importance of social proof in eCommerce, highlighting how positive reviews can influence purchasing decisions.13
• Experience: Clutter has a background in customer service and retail management, which aids her understanding of consumer behavior and marketing dynamics within the eCommerce space.2

Contributions to Marketing

Clutter has authored several articles that discuss effective eCommerce strategies, including:

• The integration of reviews into abandoned cart recovery emails, which has been shown to significantly boost click-through rates and revenue per recipient.1
• The announcement of Okendo becoming an official Google Reviews Partner, which allows merchants to automatically push their reviews to Google Shopping ads, enhancing visibility and performance.3

Overall, Kelsey Clutter plays a pivotal role in shaping Okendo's content strategy and helping brands maximize their marketing efforts through effective use of customer insights and feedback.