Kelsea Ferrato

Kelsea Ferrato, also known as Kelsea Schmidt, is the Vice President of Marketing at Rocky Mountain Chocolate Factory, Inc. She has been with the company since 2010, starting as an intern focused on social media and progressing through various roles, including Brand Manager and Director of Marketing before her current position.14

Professional Background

• Current Role: Vice President of Marketing at Rocky Mountain Chocolate Factory, Inc.
• Tenure: Joined the company in February 2010.
• Previous Positions:
  • Brand Manager
  • Senior Merchandising Manager
  • Director of Marketing

Education and Recognition

Kelsea holds a Master's degree in Business Management and Marketing, specializing in Leadership from the University of Colorado at Denver. She has received several accolades, including:

• Sales/Professional of the Year (2019) by Ballantine Communications.
• Barbara Conrad Leadership Award (2020) from the Durango Chamber of Commerce.
• E.L. McKenzie Award - Area Council of the Year (2021) from Boys & Girls Clubs of America.
• Named to the National Confectioners Association’s Class of Future Leaders (2023), which recognizes young professionals for their potential in the industry.34

Community Involvement

Kelsea has also been actively involved in community service, serving as Chairwoman of the Board of Directors for the Boys and Girls Club of La Plata County since 2020. She previously held a similar position with the Colorado Area Council for Boys and Girls Clubs of America.13

Strategic Initiatives

In her role, Kelsea has emphasized creating an omnichannel customer experience as part of the company's strategic initiatives, collaborating with branding agencies to refresh the company's identity and enhance customer interactions across various platforms.2

Kelsea Ferrato's contributions to Rocky Mountain Chocolate Factory reflect her commitment to marketing excellence and community engagement, making her a significant figure in both her company and local community.