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Lisa Agerman
Co-Founder of Second Home PR & Commerce and UN'SWEET Wine
Lisa Agerman is a prominent figure in the PR and marketing industry, serving as the Co-founder of Second Home PR & Commerce, a firm established in Los Angeles that specializes in helping Scandinavian brands succeed in the U.S. market. Alongside her co-founders, Edit Brunner and Malin Eklund, Agerman launched the company in 2022, focusing on a range of services from marketing and sales to legal advice and insurance for businesses looking to expand into the American market.13
Background and Expertise
Agerman has a solid foundation in sales, e-commerce, marketing, and retail, complemented by her educational background in marketing from the Stockholm School of Economics. Her previous experience includes co-founding a wine company called Un’Sweet, which helped her build valuable connections within the American media landscape.12
Achievements at Second Home PR & Commerce
Since its inception, Second Home has successfully launched multiple brands, including luxury garden products and fashion labels. The firm has been noted for its rapid establishment of networks within the U.S., attributing part of this success to pre-existing relationships in the industry.1 Agerman mentioned that they have executed 10 company launches within their first year, showcasing their effective strategy and market understanding.1
Future Plans
Looking ahead, Agerman and her team aim to expand their local presence in key U.S. cities like Los Angeles and New York while enhancing their service offerings to become a comprehensive resource for Scandinavian companies venturing into the American market. Their goal is to avoid traditional rapid expansion methods that could burden clients with high costs.1
