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Kelly Tsui
Digital Marketing - A/B Personalisation - Optimisation - Digital Data - Messaging & Customer Experience
Kelly Tsui is a versatile professional with a background in Account Servicing in an advertising agency and in-house Digital Marketing roles.
With a strong skill set in Digital & Integrated Marketing Strategy, SEO/SEM/Social Media Management & Strategy, Website Development, Client Management, E-mail Marketing, and A/B Testing, Kelly brings a wealth of expertise to the table.
Kelly pursued a Bachelor's Degree in Arts, majoring in Media & Communications and Japanese at the University of Melbourne. Additionally, Kelly also participated in the Ritsumeikan Winter Japanese Program focusing on Japanese Language and Literature at Ritsumeikan University.
Further enhancing her qualifications, Kelly completed her Master of Management with a Marketing specialization, achieving Second Class Honours at the University of Melbourne - Melbourne Business School.
Throughout her career, Kelly has held pivotal roles such as Digital Messaging Experiences and Sales Manager, Digital Optimization Specialist, and Digital Optimization Analyst at HSBC. She also contributed her talents as a Digital Marketing Coordinator at Ovolo Hotels and as a Social Media Coordinator.
With a solid foundation in account servicing from her role as an Account Executive at IdeaWorks and her experience as a Student Consultant on Multinational Employee Retention at Mondelēz International, Kelly has honed a diverse skill set that makes her a valuable asset in the marketing and digital landscape.