Tim Parr

Tim Parr is the Founder and CEO of CADDIS, a lifestyle brand established in 2014 that focuses on eyewear for individuals aged 40 and older. CADDIS aims to challenge societal norms regarding aging, promoting the idea that getting older should be embraced rather than avoided. The brand's philosophy is encapsulated in its "anti-anti-aging" approach, which seeks to redefine perceptions of aging and create products that resonate with this demographic.25

Professional Background

Tim has a diverse entrepreneurial background, having previously founded several companies:

• Swobo: Initially launched in 1991, this cycling brand became known for its counter-culture appeal and was pivotal in creating the alternative cycling category. Tim returned to Swobo in 2007, where he significantly increased revenue and expanded product lines.15

• Parr Goldman & Byrne: From 2002 to 2007, he served as the Founder and President of this brand strategy firm, helping various clients enhance their customer branding experiences.13

• WaterGirl Inc.: As General Manager at Patagonia's surf brand from 1999 to 2001, Tim revitalized the WaterGirl line, making it a top seller in Patagonia's catalog within 14 months.15

Education

Tim graduated from the University of California at Santa Barbara, where he studied Geography from 1987 to 1991.15

Additional Ventures

In addition to his entrepreneurial endeavors, Tim has shared his expertise through lectures at prestigious institutions like Stanford School of Design and the California College of Arts. He also pursued a passion for music by forming a bluegrass band and touring across the Western United States.246

Tim Parr's work with CADDIS reflects his commitment to authenticity and innovation in marketing, particularly in addressing the needs and experiences of an often-overlooked demographic.