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Kelly Bluff
PA to VP of Global Consumer Marketing & ED of Global Communications, Content and I&DE at Jo Malone London
Professional Background
Kelly Bluff is a seasoned professional with extensive experience in the fields of journalism, marketing, and consumer engagement. Currently serving as a Personal Assistant (PA) to the Vice President of Global Consumer Marketing and the Executive Director of Global Communications, Content, and Inclusion & Diversity at Jo Malone London, she has developed a unique skill set that emphasizes effective communication, organization, and strategic marketing initiatives. Her journey in the dynamic world of consumer brands has allowed her to hone her abilities in managing high-level executive communications and facilitating successful marketing strategies that resonate with consumers across diverse demographics.
Prior to her current role, Kelly held the crucial position of PA to the VP of Consumer Engagement and Global Communications at Jo Malone London. In this capacity, she further deepened her understanding of consumer behavior, strategic communication, and stakeholder engagement—skills vital for any marketing professional today. She has also made significant contributions to the fashion industry through her previous roles at Harrods, where she served as a Fashion Coordinator, Fashion Assistant, and Fashion Intern. During her time at Harrods, Kelly played a key role in the coordination and execution of events, fashion shows, and editorial projects that showcased emerging designer talent and curated exclusive collections.
Her internship experiences further exemplify her dedication to the fashion and journalism sectors. Kelly interned with renowned brands such as Reiss and Hearst, where she developed marketing strategies and crafted compelling narratives that brought products to life for consumers. These formative experiences provided her with a strong foundation in both creative and analytical aspects of the industries she is passionate about, allowing her to seamlessly transition within various roles in both journalism and fashion.
Education and Achievements
Kelly Bluff pursued her education at the University of Bedfordshire, where she earned a Bachelor’s degree with Honours in Magazine Journalism, achieving a commendable 2:1. Her academic journey equipped her with critical skills in storytelling, media ethics, and audience engagement, allowing her to excel in both journalistic writing and creative content development. These skills have vastly contributed to her ability to excel in the marketing realm, where conveying the right message to the right audience is essential.
In addition to her academic achievements, Kelly is a strong advocate for mental health awareness. She previously volunteered with Spot the Signs Suicide Prevention Training & Mind, where she committed her time to helping others understand and manage mental health challenges. This experience highlights her dedication to community service and reflects her passion for making a positive impact in people's lives. By developing training programs that empower individuals to recognize the signs of mental distress, Kelly has contributed to a culture of support and awareness that extends beyond just her professional life.
Achievements
- Career Success at Jo Malone London: Kelly has played a pivotal role in elevating consumer engagement and positioning Jo Malone London as a leader within the luxury fragrance market. Her responsibilities in strategic communications showcase her expertise in building brand loyalty and consumer trust.
- Extensive Experience in Fashion: Through her work at Harrods and various internships, she has gathered invaluable industry knowledge. Her ability to coordinate events and understand the intricacies of fashion marketing has made a significant impact on the brands she has represented.
- Mental Health Advocacy: Kelly's contributions to mental health training not only showcase her commitment to wellness but have also positioned her as a thought leader in self-care and community support. Her work with Mind is particularly noteworthy, as it underlines her commitment to helping others navigate their mental health journeys.
tags':['Jo Malone London','fashion industry','marketing strategies','consumer engagement','magazine journalism','mental health advocacy','PA to VP','Harrods','Bauer Media','mind and health training'],
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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