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Kelli Verdi
Director of Marketing - PCG Companies - BPE Brian Pasch Enterprises
Professional Background
Kelli Verdi is a dynamic and resourceful marketing professional who brings a unique blend of creativity and analytical rigor to the field of marketing. With extensive experience as a problem solver and a strong focus on data-driven strategies, Kelli has honed her skills while working in various esteemed roles within the marketing sector. She currently serves as the Director of Marketing at BPE - Brian Pasch Enterprises, where she implements innovative marketing solutions and campaigns that drive business growth and client engagement. Kelli's role at BPE builds upon her rich history of marketing excellence in diverse sectors, showcasing her ability to adapt and thrive in fast-paced environments.
Throughout her career, Kelli has accumulated a wealth of experience, including a significant tenure as the Director of Marketing at PCG Companies. Here, she showcased her capabilities in orchestrating comprehensive marketing strategies that align with the company's vision. Kelli has also made her mark as a self-employed Marketing Consultant, where she provided expert guidance to organizations looking to enhance their marketing effectiveness.
Kelli's career trajectory has seen her excel in various roles that contribute to her well-rounded expertise. She formerly served as a Program Director for TriggerGift Partner at Braman Group, where her leadership skills shone as she managed multifaceted projects, driving success through effective collaboration and strategy formulation. Her stint as Director Of Special Projects at InPlay Analytics exemplifies her proficiency in project management and her analytical capabilities, key components that enable her to extract actionable insights from complex data sets.
With a foundation built on solid analytical skills, Kelli worked her way up from a Digital Intelligence Analyst to Director Of Special Projects at ePush! Behavioral Marketing, where she cemented her reputation as a visionary leader who leverages data to inform marketing tactics. Her expertise was further enhanced through roles in creative positions, such as Creative Lead and Graphic Designer at CCM Graphic Solutions, where her artistic background allowed her to contribute to both the design and strategic aspects of marketing campaigns.
Kelli’s rich background in the marketing landscape is complemented by her early career experience, including being a Premium Products Specialist at Actsoft Inc and gaining valuable insights during her time as an On-Air Intern and Board Operator at Clear Channel Outdoor. This diverse experience informs her holistic approach to marketing, ensuring every project she undertakes benefits from an integrated perspective that encompasses both creativity and analytics.
Education and Achievements
Kelli Verdi’s educational journey began at St. Petersburg College, where she cultivated her foundational knowledge and skills, laying the groundwork for her robust marketing career. In addition to her formal education, Kelli enhanced her financial acumen at Online Trading Academy, where she studied the intricacies of financial markets and trading. This combination of education has equipped Kelli with a comprehensive understanding of both marketing dynamics and market analytics.
Beyond her educational achievements, Kelli has received recognition for her innovative marketing strategies and her ability to drive results in competitive markets. Her dedication to expanding her expertise is evident in her ongoing commitment to professional development within the increasingly digital landscape of marketing. Kelli has continuously adapted to technological advancements in marketing, ensuring her strategies are both modern and effective.
As someone who loves brainstorming on whiteboards, Kelli is known for her enthusiastic collaboration with teams, fostering an environment of creativity and open communication. Her forward-thinking mindset is often reflected in her marketing initiatives, where she encourages innovation and embraces new ideas to propel her projects to success. Kelli's passion for marketing is evident in her work ethic and enthusiasm for transforming challenges into opportunities.
Achievements
Throughout her professional journey, Kelli's list of achievements is extensive and diverse, showcasing her commitment to excellence in the marketing field. Notably, at BPE - Brian Pasch Enterprises, she has successfully led marketing campaigns that significantly increased ROI for clients through insightful data analysis and targeted outreach initiatives.
During her tenure at PCG Companies, Kelli was instrumental in developing campaigns that not only raised brand awareness but also promoted revenue growth. Her keen insights into market trends and consumer behavior have allowed her to create compelling marketing strategies tailored to meet her client's needs.
In her various project management and analytical roles, Kelli has successfully launched numerous initiatives that have led to significant customer engagement and retention, underscoring her effectiveness as a marketer. Her ability to merge her creativity with analytical skills has resulted in successful marketing tactics and measurable business outcomes across different platforms and industries.
Kelli Verdi's impressive career path illustrates her expertise, dedication, and passion for problem-solving within the marketing sector. As a leader and innovator, she continues to make significant contributions to the field, inspiring colleagues and clients alike with her positive energy and strategic mindset.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.