Kelley Maves

Kelley Maves is currently the SVP of Product and Data at Publicis Epsilon, a position she has held since 2019.1 In this role, she focuses on building tools and technology for marketers, strategists, and researchers, with an emphasis on media and advertising, marTech, and self-service driven products for enterprise marketers.1

Maves has a long history with Publicis Groupe, having worked in various roles across the company from 2010 to 2019.1 Her previous positions included work in product development, analytics, programmatic advertising, and measurement across different Publicis divisions such as VivaKi Nerve Center, Audience On Demand, Publicis Media, and Publicis Spine.1

Before joining Publicis, Maves worked at aQuantive and Microsoft from 2004 to 2009.1 aQuantive was one of the original pioneers in digital marketing and media, known for creating the Atlas ad serving technology. The company was acquired by Microsoft in 2007.1

In her previous role as VP for data solutions and product at VivaKi, Maves was involved in implementing Adobe's data management platform across Publicis agencies, emphasizing the importance of interoperability with various DSPs and marketing technologies.2