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Keith Rabkin
CRO at PandaDoc | Go-To-Market, Growth, and Revenue Executive | previously at Adobe, Google, and YouTube
Keith Rabkin is the Chief Revenue Officer at PandaDoc, a company that provides document automation software.12 Based in the San Francisco Bay Area, Keith is a seasoned professional with a strong background in sales leadership and revenue growth.1
Professional Achievements
Keith has been recognized for his exceptional leadership skills:
- He received the Great Manager Award from Google, Inc. in September 2015. This prestigious award was given to only 25 recipients out of over 2,000 nominated managers across the entire company.1
Leadership Style
Keith is known for his ability to drive value through his intelligence and work ethic.1 He emphasizes the importance of:
- Empowering teams: Keith believes in enabling his team members to take ownership of their work while providing support when needed.4
- Celebrating wins: He actively promotes a positive company culture by celebrating sales wins, even in a remote work environment.2
Approach to Sales and Revenue
At PandaDoc, Keith has implemented several strategies to improve sales performance:
- Leveraging analytics: The team uses PandaDoc's advanced analytics to improve forecasting accuracy and identify deals most likely to close.3
- Enhancing engagement: They set up automated reminders and use proposal expiration dates to create urgency and keep deals from slipping.3
- Fostering transparency: Keith encourages sharing successes across the company, using tools like Slack to celebrate new sales and renewals.2
Keith Rabkin's leadership at PandaDoc focuses on combining data-driven decision-making with a strong emphasis on team culture and celebration of achievements.