Keely O'Neill

Keely O'Neill is a Global Startup Marketing Program Manager at Amazon Web Services (AWS) with over 12 years of experience in event/experiential marketing and community engagement.1 Here are some key details about her professional background and current role:

Current Position

Keely has been working as a Global Startup Marketing Program Manager at AWS since October 2020.1 In this role, she:

• Develops, manages, and promotes marketing programs and launch campaigns to help startups build on AWS
• Leads marketing for the AWS Activate program, owning strategy and campaigns for new product launches
• Influences product development by working with product managers and engineers
• Serves as the marketing lead for AWS-owned accelerators, including the Generative AI Accelerator (2023) and the AWS Impact Accelerator1

Professional Experience

Prior to joining AWS, Keely held several marketing positions at notable companies:

• Marketing Manager (Demand Generation) at Splash (Oct 2019 - Sep 2020)
• Senior Marketing Specialist and Event Marketing Specialist at Tableau Software (Apr 2015 - Oct 2019)
• Event Marketing Manager and other roles at Brooks Running Company (Jan 2010 - Apr 2015)1

Skills and Expertise

Keely's expertise includes:

• Event and experiential marketing
• Community engagement
• Digital marketing
• Data-driven decision making
• Campaign strategy and execution
• Website management
• Analytics and performance measurement1

Education and Certifications

Keely holds certifications in Tableau software:

• Tableau Desktop Certified Associate (Oct 2019)
• Tableau Desktop Specialist (Feb 2019)1

Personal Interests

Outside of work, Keely enjoys:

• Accidental (and intended) puns in conversation
• Going for podcast walks
• Petting dogs23

Keely is known for her customer service mindset combined with marketing and analytics skills. She plays a significant role in AWS's efforts to support underrepresented founders through programs like the AWS Impact Accelerator.23