Keaton Herzer

Keaton Herzer is the Chief Technology Officer at Stumbaugh & Associates, Inc., where he applies his expertise in product design and user experience to create innovative solutions. He emphasizes the importance of thoughtful design in every user interaction, believing that software should address real problems for real people. His approach prioritizes understanding users to develop products that are not only functional but also delightful and inspiring.

Herzer has a rich background in design, with over a decade of experience working with both startups and large enterprises. Before joining Stumbaugh & Associates, he spent three years at Amazon Web Services (AWS), focusing on an internal sales database. He has also worked with notable companies such as PricewaterhouseCoopers, Home Depot, and Royal Caribbean, among others.12

In addition to his professional work, Herzer is involved in education, teaching UX and product design classes at General Assembly and UCLA. His passion for design extends to mentoring and sharing knowledge within the community.12